Starting a blog is easy, but ensuring it reaches the right audiences takes work. As a lifestyle blogger, it took only a few days to purchase the domain, set up the theme, and start writing posts. But how do you attract visitors to your website?
In order to reap the benefits of having a blog, which works as a source of information and as a lead generator, you need to have visitors to the site. There are various ways in which you can drive traffic to your website, by leveraging these digital marketing techniques, you can ensure that your blog will become the most valuable tool for your business.
Tip: Before implementing these techniques, make sure that your website is in tip-top shape. Ensure that the functionality, response time, user friendliness, and content is all optimised so that your visitors do not leave your website once directed there. Get a web development agency to help you design and optimise your website for the best results.
Search Engine Optimisation (SEO) is the implementation of concise strategies which boost the visibility of your website on search engines, such as Google. The content and layout of your website can be optimised in order to boost visibility. To get started, have an SEO audit done by a digital marketing agency in order to determine your current SEO status, and to move forward with specialist techniques to maximise your blog’s organic reach.
Direct your followers
Social media is not limited to status updates and posting pictures, use your pages to direct your followers to your website. By posting fresh, relevant, and useful content on your social media pages, across different platforms, you can direct your followers to your website. A good example of this would be to write a blog on your website and post a teaser about this on social media for your fans to click and follow through to your website. Other social media marketing techniques include boosted posts and paid advertising to expand your reach and get new customers.
Collaborating with other bloggers
Outreach articles are written and posted on external websites which then contain links that direct readers to your website. By contributing
Last, but not least, Google Ads is the must-have marketing strategy for your business’ website to thrive. Through Google Ads, your ideal clients are expertly targeted and directed to your website at the exact moment they are searching for your products and services. To ensure the best results, collaborate with a digital marketing agency who are Google Premier Partners. These specialists will be able to conduct keyword research, perform in-depth analysis, personalise your ads, and ensure that your prospective clients reach your website quickly and easily.
There are still more digital marketing techniques which can be used to drive traffic to your website, find out more about the strategies you can make use of in order to optimise your website and increase visitors by contacting a digital marketing agency.